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AURA
AURA
2026
2026
(01) INTRO
(01) INTRO
High-converting landing page and web application redesign for an AI workflow automation tool.
High-converting landing page and web application redesign for an AI workflow automation tool.
Creative Direction, UI/UX Design
Case Study
Case Study
(03) PROBLEM
(03) PROBLEM
Despite having powerful backend technology, the platform struggled with low free-trial conversions due to a confusing onboarding flow.
Despite having powerful backend technology, the platform struggled with low free-trial conversions due to a confusing onboarding flow.
(04) SOLUTION
(04) SOLUTION
We simplified the user journey into a seamless 3-step onboarding experience. Combining bold editorial typography with interactive product previews, the new landing page boosted sign-up conversion rates by 65% within the first month post-launch.
We simplified the user journey into a seamless 3-step onboarding experience. Combining bold editorial typography with interactive product previews, the new landing page boosted sign-up conversion rates by 65% within the first month post-launch.